As a hiring software company, Greenhouse needs to address both human needs and business needs. For this campaign, we highlighted the quiet confidence that comes with using Greenhouse’s structured, human-centered approach to hiring through positive, empowering language, warm imagery paired with UI elements, and relatable, but inspiring videos and accompanying audio spots.
The flexible messaging construct emphasizes the business benefits of Greenhouse and connects them to the human benefits
UI elements overlaid on warm imagery and growth-inspired cutouts connect the human side to the business side
Rotating headlines can stand on their own or stack to expand the message
A 30-second version of the campaign video explores the importance of hiring the right person for the role