Executive assistants are crucial to the smooth running of their executives’ days, but they’re often working behind the scenes. So for the launch of their delegate profiles, Uber wanted a campaign that centered the needs and experiences of the EAs who help keep business moving.
The tagline acts as a rally and call-to-action
Headlines nod to high-level benefits in a memorable way while email body copy keeps the product explanation clear, concise, and conversational
OOH placements pair engaging headlines with dynamic visuals
Social posts create a sense of moving from point A to B by incorporating Uber’s “journey line” design element across frames