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Student housing brand Hub on Campus needed an identity that would fit and flex with the brand's rapid growth. Content (for multiple properties) included website copy, brochure/ad copy, T-shirt taglines, naming, and digital communications.
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A housing brand that elevates the student experience
A website template designed to adapt
Straight-forward, amenity-focused copy—but with a wink.
Verbal and visual identity guide a growing brand
Quirky t-shirt copy adapts to every campus
A playful voice engages the student audience
Collateral copywriting from ads and brochures to emails and signage
Consistent brand tone and voice across media and properties