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Backed by Airbnb, Niido is creating the first apartment communities designed specifically for homesharing, and needed a brand identity to launch. Content consisted of verbal identity, including voice guidelines, manifesto, brand book, and printed collateral.
A brand book that breathes life into the brand
Friendly collateral to welcome you home
Creating a cohesive naming system
A brand story to change the way we live
Giving Niido the pitch-perfect voice
Brand values to grow on