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Luxury fashion brand Soia & Kyo wanted a brand refresh to celebrate their first physical store and give them a more approachable, yet still joyful and refined feel and voice. By incorporating the updated look and tone throughout, we highlighted the playful artistry and thoughtful intent behind Soia & Kyo’s design, introducing a warm and humanizing element to the brand experience.
cohesive brand presence
A fresh homepage layout
Giving voice to the details
bringing the brand into the world